How Do People Evaluate a Web Site's Credibility?
When evaluating the credibility of a Web site, participants commented on the design look of the site more often than any other Web site feature, with 46.1% of the comments addressing the design look in some way. When coding for comments on design look, researchers included comments on many elements of the visual design, including layout, typography, white space, images, color schemes, and so on. Next results: 28.5% - Information Design/Structure , 25.1 -% Information Focus. Read full report
By: Stanford Persuasive Technology Lab

How can you boost your web site's credibility?
Stanford Guidelines for Web Credibility based on three years of research that included over 4,500 people: 1. Make it easy to verify the accuracy of the information on your site. 2.Show that there's a real organization behind your site. 3.Highlight the expertise in your organization and in the content and services you provide. 4.Show that honest and trustworthy people stand behind your site.5.Make it easy to contact you. 6. Design your site so it looks professional (or is appropriate for your purpose). Read full article
By: Stanford Persuasive Technology Lab

Search Engine Optimization and Marketing Glossary
View a glossary of basic internet marketing and search engine optimization terms. Go to glossary
By: Danny Sullivan Search Engine Watch

Measuring Web traffic
Getting to know your audience is the key to online success -- make the numbers work for you "How many hits is my Web site getting?" "How many visitors are going to my site?" "What pages are people looking at?" "Where are my Web customers coming from?" "Are my links broken?" Do you find yourself asking these questions? Are you finding that it is becoming more and more important to measure the traffic on your Web site? Do you find yourself asking "How do I go about measuring the usage traffic on my site?" and "What information can I get?" This article answers these questions and more. Read full article
By: IBM.com

Check your website accessibility
This free service will allow you to test web pages and help expose and repair barriers to accessibility and encourage compliance with existing accessibility guidelines, such as Section 508 and the W3C's WCAG. Free online tool

Search Engine User Attitudes Survey
Internet users rarely read beyond the 3rd page of search results81.1% of respondents will try a new search if they are not satisfied with the listings they find within the first 3 pages of results. Females dig less deep into search tesults than males. Read full report
By: iProspect

Measure eye-movement as people look at webpages to quantify what they read
Eyetools provides tools and services to measure eye-movement as people look at webpages to quantify what people read, what they don't read, what they glance at, what they skip, and what they never see... See website
By: Eyetools, Inc.

EyetrackIII Report: font size
Smaller font size results in a little more careful viewing of the page. Disparity in font size seems to make a difference between scanning and reading behavior. Read full report
By: Poynter Institute

Poynter Institute: Navigation Placement
On homepages, top navigation captures more views than left or right navigation. At the article level, left navigation is viewed most frequently... Read full report
By: Poynter Institute